2021/05/01お知らせ

【What is the difference Saint Laurent & Yves Saint Laurent】Sendai Natori Kakuda Shiroishi Minami Souma city | Miyagi prefecture

Hello Everyone　

We are greetings from

Kantei kyoku Natori Pawn shop

Today I’m going to talk about 【Saint Laurent】

Wallets and clothes, wide range of

cosmetics deploying one of the famous brand

Maybe somethinks wondered

is it the same brand or difference?

There are also wallets with the

“Saint Laurent” logo and those with the “YSL” logo?

I’d like to talk about the history, what kind of brand,

difference between Saint Laurent and Yves Saint Laurent.

If you have any question please contact us , click to this tab ↓↓↓

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Table of contents

Saint Laurent is what kind of brand?
Yves Saint Laurent and Saint Laurent
Who is Hedi Slimane ?
At the end

Saint Laurent is what kind of brand?

To say from the conclusion ,

Yves Saint Laurent & Saint Laurent are same brand

but they seperates name handling

depending on products current situation.

Yves Saint Laurent is handling cosmetics and perfume line

Saint Laurent is used as the name of the apparel and clothing line.

In one company division of "Yves Saint Laurent in the cosmetics "

"Saint Laurent in the apparel" because it exists you may feel it

like a different brand.

Then, why did it get so complicated?

First of all, before the founding of Saint Laurent

I will briefly explain the history after the establishment.

Before founding History of Yves Saint Laurent

Founder 【Yves Saint Laurent 】

were born in Oran a port city in Algeria.

Relatively, he grow up in a wealthy family.

He enrolled when 17 year at fashion design school

Chambre Syndicale de la Couturein Paris.

By the end of the 3 month course here

He will apply for the design competition

and announce the cocktail dress.

The dress won the best award in the

dress category highest award.

In the wake of this competition,

at that time Michelle Debrünov, then VOGUE director is

introducing Yves Saint Laurent to Christian Dior.

Dior is impressed with Yve's talent

can be raised as a successor to Dior.

He joined a company Dior 1954,

Christian Dior died suddenly 3 years later.

In 1958, he became Dior's

responsible official designer at the young 21 age.

In the first collection of 1958 announced

the design of the "Trapezoid"

which has a distinctive trapezoidal shape.

“Trapeze” dress from Yves Saint Laurent’s

first collection for the House of Dior in 1958

It was so popular that it appeared in newspaper in next day,

and it has been going well since then.

But ,　Yve were will leave Dior.

Conscripted to the Algerian war of independence in 1960.

History of Yves Saint Laurent after founding

After 1961 year conscription he wanted to redesign

he and his partner Pierre Bergé founded their own brand

with the support of American businessman J. Mack Robinson.

Bergé made sure that the business worked correctly while

Yves played by his own rules and revolutionized fashion.

Here are some of the most talked about announcements.

「1965 Mondrian Look」

Divide the white mini one-piece dress by vertical and horizontal lines

It is a design that fuses fashion and art that boldly incorporates

3 primary colors of red, yellow, blue in each divided area.

「Safari Look」

He was inspired by both the uniforms worn by the Afrika Korps and,

more broadly, the outfits worn by Occidental men in Africa.

Made of cotton gabardine, the safari jacket

was a comfortable piece suitable for hot summers.

A design that creates femininity by tightening the waist with a belt.

Yves was called famous designer

【"The Emperor of the Mode World" 】

rushed to become a designer representing the 20th century.

And at the end of the 2002 collection,

Yves Saint Laurent retires as a designer.

Yves Saint Laurent and Saint Laurent

I mentioned at the beginning　…

What is the difference Yves Saint Laurent and Saint Laurent

To say from the conclusion, Yves Saint Laurent is name of person.

He is founder of Yves Saint Laurent.

The official brand name was Yves Saint Laurent until 2012 year.

After 2012 year changed brand name to Saint Laurent .

I will explain how it changed and about Hedi Slimane.

Who is Hedi Slimane ?

Suddenly appeared this man is actually amazing person.

This man is affected to Saint Laurent.

He became an artistic director Yves Saint Laurent men's line 1997.

1998 year announced jeans line, and next 3 year Hedi Slimane was in charge.

After resigning from Yves Saint Laurent in 2000 year.

He designed Dior Homme announcing the legendary collection.

Proposed a tight style and become popular.

Men's skinny proposed person is Hedi Slimane !

It's a legendary story　

Chanel Designer Karl Lagerfeld is lost weight 50 kg

because he wanted to wear Dior Homme suit.

And 2012 Hedi Slimane returns to Yves Saint Laurent again.

Became a creative director and changed the brand name

to "Saint Laurent Paris"

The name logo is also new, eliminate Saint Laurent logo "YSL"

also lineup change,

People said, Hedi Slimane is to have destroyed

the history of Yves Saint Laurent ! But

Rib Gauche, which means return to origin,

Positioned as an important place to rebuild the brand

He made couragely concept to return and adopted

the design of Yves Saint Laurent in the design.

It's famous for incorporating music rock into fashion.

Many famous people love it!

Takuya Kimura, Takanori Iwata, Beckham, etc.

Here it changed to Yves Saint Laurent to SAINT LAURENT.

Currently, Yves Saint Laurent is used name of the cosmetics and perfume line.

SAINT LAURENT PARIS is used as the name of the apparel line.

The name of the brand changed depending on the times and genres.

There are 2 names in the same company each has a history.

So it is a long-established brand.

Goes back to 2016 in my talk,

Hedi Slimane will retire as Saint Laurent's creative director.

After that, Anthony Vacarello, who was active in Versace,

He became a creative director.

Current designer Anthony Vacalero inherits Hedi Slimane while

With Yves Saint Laurent that he used the excluded "YSL" again

I can feel like the design multiplied by Hedi Slimane.

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At the end

How was my talk ?

This time I talked about Saint Laurent in depth.

Yves Saint Laurent's life and brand history is like a movie.

Before and after knowing the background of the brand

I think the way you look at it will change.

I hope you will remember when you have a chance

to pick up Saint Laurent items in the from now on!

We are strengthening buy brand-name products such as Saint Laurent!

We buying wallets and bags, also cosmetics such as eye shadows and perfumes.

Appraisal is free ! Feel free to bring your items !

You can see the Saint Laurents items selling at our shop here!

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【Important Notice】Business hours change

Business hours ：10:00～18:00

(want to sell items・pawn shop Last reception until 17:30)

※Every Wednesday is a regular holiday.

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From Sendai city 30 minutes by car

By train line number 4 to Natori City Hall

Beside The au Natori shop

Free Parking

Address

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質屋かんてい局名取店

住所：宮城県名取市増田字柳田７３－１

営業時間：10：00～18：00

定休日：水曜日

☎TEL：022-797-8710

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